You get likes, comments, and even a few shares, but your social media leads aren’t good enough? Mere likes are not enough until you crack the code to convert followers into customers. Your followers are not just random profiles but a goldmine to increase your revenue if you know how to sell them. Having a strong social media presence can boost your sales up to 78%, says a report by Social Sprout.
So, instead of feeling satisfied with those few likes, you need to devise a working plan for converting followers into buyers.
No clue how you can do it?
Well, we’ve got plenty of social media marketing strategies to suggest, below!
Best Strategies to Convert Followers into Customers
There are so many social media platforms, various competitors, and your potential customers have no time. You need to have a plan that keeps them hooked to your content, your social media accounts. A plan that covers every point of your visitor’s journey once she’s on your post.
Let’s break down the whole process to convert your followers into customers!
Strategy # 1: Start with Audience Understanding
Let’s first start with how much you understand your audience!
See, without knowing who you’re trying to attract on social media, you can turn your efforts into a failure. It’s like throwing coins in the well and expecting a fairy to bring it back with a bag of gold.
First, develop a strong understanding about your followers, what they like, and what do they prefer on social media. Having a customer persona will give you a direction to give your social media efforts a strong base. And as per HubSpot, 83% marketers find having personas very useful for creating relevant content.
Take Spotify as an example!
For over 10 million Instagram followers, Spotify curates its content very carefully. They have variable age groups and cater to everyone’s music choices with pre-planned, themed social media post formats. All because they know their consumers and have different buyer personas.
Strategy # 2: Assess Your Content
Are you speaking the language your followers understand?
The next step involves rating your social media content and how its performing for your brand!
We’re living in short-form content’s era, where majority prefers a 10-second reel instead of a long-form whitepaper. When developing a social media marketing strategy, take this aspect into consideration if you’re planning each content type that your end consumer would want to consume socially.
Let’s learn a few content hacks from Asos!
They have a versatile content format that resonates with their core audience. From the #GRWM trends to stylish new arrival announcements, they really know how to communicate with their followers. Plus, their selling feels effortless when the followers are focused on praising the products.
Strategy # 3: Observe Your Competitors
No doubt you have a fantastic social media strategy, but have you studied your key competitors?
To convert your followers into customers, you’ve got to stay a step ahead of your business rivals. Because you’re not the only market-player trying to win followers as loyal customers. And the smallest negligence (in terms of poor messaging) can cost you the potential revenue.
You may’ve heard of Burger King and McDonald’s rivalry!
These brands compete even on social media for retaining more followers and generating revenue, too.
Study closely where your competitors are performing better than you and review your weakest content formats. Never let them take advantage of your weak social media strategies and make sure your messaging is better than theirs.
Strategy # 4: Become a Storyteller
One successful way that brands use for converting followers into customers is through storytelling!
From childhood stories to interactions with people we admire and an old friend, we love stories. And you can make your brand more relatable on social platforms via stories, too.
Take Airbnb as an inspiration!
The brand smartly integrates short taglines to introduce interesting views for travellers. Not only they keep the message relevant but they also entice the viewer to visit the place.
Find a way to explain about your product, how it solves end user’s problems while crafting stories. You can also structure your post captions on some of the wow moments people have shared with you.
Strategy # 5: Build an Active Community
Are you effectively utilizing your social profiles to promote your business or just using them as a notice board?
One of the reasons your followers are not converting into customers is because you don’t have a community. People watch your post, scroll it up in half a second and forget about it. You need to build a community where people stay to share their views via comments.
Check how LEGO has successfully done it!
Whenever they share a post, people rush to praise, share their experiences or how excited they’re to buy the new edition.
That’s the kind of effect you need to have on your followers over social media platforms.
Strategy # 6: Don’t Forget CTAs
Another popular social media strategy that brands use for generating more leads is to include CTAs!
Imagine, you plan an amazing house party, get the best DJ, and arrange drinks and snacks. But you forget to send out invitations to your friends and no one shows up at the nights. A well-researched post with high engagement rate but no CTA feels just like that.
Look at Shopify and how they make use of smart CTAs!
They not only create content that resonates with their audience but also direct them what they need to do next.
CTAs are the final piece of your social media success puzzle!
You can amplify your revenue 10x just by adding a clear CTA at the end of each post caption. So, make sure to direct the viewer with the next step you want them to perform.
Strategy # 7: Incorporate UGC in Social Media Strategy
One of the reasons people don’t interact with your brand is because it lacks a personal connection.
You need to show your brand’s human side or how it benefits the end user!
Not only will you find new content to post, but you can easily boost the engagement ratio up to 150% compared to your non-UGC content.
Take GoPro as an example!
The brand effortlessly incorporates user generated content into their social postings for showcasing product’s effective usage. They spread awareness of their cameras and drive more traffic to main website.
You can use the same strategy by including user-generated content and inviting people to share their experiences with your brand.
Strategy # 8: Offer Proactive Customer Support
Have you noticed brands with higher conversion ratio on social media have fantastic chat support?
Instead of waiting for them to come into your chat box, use your social media comments to resolving issue. This would not just resolve that user’s issue but also set a positive example for other visitors, too.
Take Zappos as example to understand how active customer support can work in your favour!
They take negative comments with compassion and turn a frustrated customer into a loyalist with active chat support.
Final Words
And with this, you’re all set for converting followers into customers!
Your social media followers can be a potential buyer if you know how to engage with them the correct way. Make sure that you simply don’t post on social media but use these platforms to effectively market your brand.
And if you’ve no clue how to make an effective social media strategy, our qualified team is here to help.
