With aggregate 26 million downloads, Threads has secured 7th position in most popular apps list before the year 2024 ends!
Threads is not ruling the charts by beating X (formerly Twitter) on global download charts. The social media platform, which was previously struggling to gain more active users, has over 10 million downloads on iOS. And it was downloaded on 16 million mobiles from Google Play Store, as AppFigures reports in its recent blog.
Top 10 Most Popular Apps List (2024)
Each year, social media platforms compete against each other to secure the “Most-Loved” apps position. Instagram, TikTok, and Facebook are the ever-popular trio you’d find in everyone’s phone. But these are not the only social media apps that keep us hooked.
Here’s the new list of top 10 most popular apps in 2024 that everyone is using:
- Instagram: On #1 spot is the photo-sharing social media platform Instagram, with overall 61 million downloads. Note that Instagram is popular amongst Android users with 52 million downloads and 1st spot, whereas it’s on No. 7 on iOS.
- TikTok: Is in the 2nd position on Android download charts, whereas iPhone users have rated it the #1 social media platform with over 14 million downloads. With aggregate downloads on both famous stores, TikTok can be ranked the 2nd most popular apps on our list.
- Facebook: Let’s talk about the OG social media platform Facebook that has secured 3rd position on this list with over 43 million downloads. Android, also, is popular amongst android users, with 37 million downloads on Google Play Store. But it fails to make it on the most popular apps list if we talk about iPhone users.
- WhatsApp has seen an improvement in its position, with 4th rank on the list in comparison to 2023. With overall 43 million downloads, the app is quite popular amongst android users. WhatsApp, however, is still struggling in 7th position amongst iOS users in 2024 with only 9 million downloads.
Other than these 4 major players, there are a few names that have made it to the most popular apps list in social media platforms category. The names (rank-wise) include Temu, Telegram, Threads, CapCut, Snapchat, and Messenger. After seeing soaring download streaks right from its launch, Thread saw a tumbling journey in last 2 quarters. But now, with a steady pace, Meta’s answer to X (formerly Twitter) is finally witnessing position improvements.
Threads Overview
Let’s take a quick tour of what is Threads, when it was launched, and why Meta felt the need to introduce another platform.
Meta released Threads in July 2023, a social media platform with text-based post features, to compete with its rival X (formerly Twitter). You can call it Meta’s move to compete against X (formerly Twitter) and rule the social media platform charts. Right after it was launched, Threads made headlines for having millions of downloads in a single day. But then, the downloads plummeted after a few weeks.
On threads, you can perform several actions, such as:
- Share text-based updates under 500 characters; include hashtags and links in your posts.
- You can even share GIFs, images, and video-based content on Threads to add a visual appeal to your social media persona.
- Threads also allow you to comment on other user’s posts, reply to their comments, and send posts in DMs.
What Does This Mean for Businesses?
As Threads makes it to the list of most popular apps, its an opportunity for businesses to cash in on this new platform. With over 175 million monthly active users (MAUs), Threads can help businesses in:
- You can add that casual brand voice that’ll help you connect with your consumers more easily than before.
- Increase your revenue from social media (Threads, particularly) by collaborating with famous influencers and creators on Threads.
- You can share BTS updates, important announcements, and more on threads, but in a casual way that resonates with the majority of users.
- Keep your followers hooked with interesting posts using effective storytelling techniques to promote your services and products on Threads.
- You can work with a branding and social media marketing agency to improve your brand image on this untapped social media platform.
Conclusion
Threads inclusion in the most popular apps list in 2024 gives new hope to Meta’s plan for outshining X (formerly Twitter). Its slow but steady progress is hinting at the rise of a new platform. And it gives businesses a promising opportunity to connect with customers more easily through casual messaging.
This is high time that you add this new platform to your marketing medium. If you require any assistance for developing a sought-after social media marketing strategy, our experts are here to help.
