What Is (SEvO) Search Everywhere Optimisation? (5 SEO Trends to Focus On)

In 2000s, Google was dominating the search industry since everyone would type away their queries on this search engine.  

But as the SEO trends evolved with time, people have more means to search information and access companies. You can literally search anything in a few taps or by voice commands these days. 

No, no, no…don’t mistake these new search capabilities with more search engines! 

Your social media platforms, video streaming websites, and online stores have become a new way to search anything.  

And experts have named it “Search Everywhere”!  

Now, as a marketer, you must know about this new term and a new age of SEO (Search Everywhere Optimisation). Not only to rank your websites higher, but your brand will also be more accessible for your end consumer.  

For questions like these (and many others), we’ve outlined a few SEO trends for you, below!  

What is Search Everywhere Optimisation (SEvO)? 

Search everywhere optimisation is almost identical to SEO where we optimise our digital presence for search engines. The key difference here is that in search everywhere optimisation, you’re optimising your digital presence for every platform.  

People, today, have more means to search information, find new products, or discover latest trends! 

From YouTube to Amazon, and even TikTok, every platform offers you the capabilities to look up any information. And in search everywhere optimisation, you’re focusing all these mini/semi search engines to find new content.  

Why Invest in Search Everywhere Optimisation?  

You might think why suddenly everyone is talking about search everywhere optimisation. Or more specifically, what’s in it for the marketers to optimise their web presence for every digital platform? 

Well, the reasons are many and we’ve covered the key ones, below:  

• Marketers want to capture future buying groups (Gen Z & Gen Alpha) who are active on Snapchat and TikTok.
• Your reliance only on Google may reduce your discoverability since people have more ways to search.  
• You can curate personalised content for each platform to increase user engagement and lead them to your website.  
• With platform specific searches, you will get refined traffic that is easy to convert. 

5 SEO Trends to Benefit from Search Everywhere 

We discussed new age SEO (search everywhere optimisation), how its evolving search landscape, and why it’s important for marketers. Now, let’s discuss some essential SEO trends that can help you in achieving your marketing goals. And how you can generate more traffic from every platform that people use to search online.  

Let’s begin our SEO trends discussion, below!  

Video SEO Trends 

Let’s talk about the video SEO trends that are reshaping how we reach the content! 

Platforms like Instagram, TikTok, and YouTube have introduced short video format in shape of “Reels” and “Shorts”. These video formats work well for people who consume content on the go. You can plan short-form video content for this segment and optimise the meta details to be found on these platforms.  

Doing so will not only improve your engagement rate but will also help you in driving traffic to your main website.  

Social Media SEO Trends 

Other than video, social media SEO trends are another option that marketers can utilise to boost rankings. There are social hashtags, social media ecommerce and even UGC to boost your search rankings instead of relying on Google.  

Just like we use keywords to optimise our content against relevant keywords in SEO, you can utilise hashtags. And optimise your social post for the target audience on platforms like TikTok and Instagram.  

These platforms also offer ecommerce facilities to sell your products directly via the posts. You can list your products on your social profiles and link them up with the posts.  

Product Search Trends 

People, today, don’t search products on Google as much as they did in the past decade. Instead, they go to the shopping platforms directly (such as eBay or Amazon) to search, compare, and buy the products.  

And this has become one of the crucial SEO trends that marketers should focus on!  

Instead of solely optimising your product page for Google searches only, keep product search in mind. And make your content discoverable via the shopping platform, too, instead of relying on Google’s traffic.  

Voice Search Trends 

Over the decades, search engines have become smarter especially after voice search integration!  

In 2024 alone, the voice search sales have reached the $40 billion volume and it’s increasing even more. You must not neglect this one of the essential SEO trends when creating a marketing plan for your brand.  

You can capitalise on voice search for attracting the Top-of-the-Funnel (TOFU) users. And drive them to your website to solve their initial queries and turn them into regular buyers.  

Vertical Specific SEO Trends 

Marketers are turning to vertical specific SEO trends for generating relevant traffic! 

You can optimise your website for niche platforms rather than solely relying on Google search. Although people do check ticket prices, hotel room charges and flight timings on Google, they visit TripAdvisor for reviews.  

Here are some examples of boosting your vertical-specific SEO strategy:  

• Zillow – Trusted source for realty websites
• Etsy – Ideal for handmade product reviews 
• Yelp – Best for restaurants reviews and reservations  

Find the platforms related to your specific industry and optimise content for them to generate qualified leads.  

Conclusion 

These are some of the new SEO trends that marketers are using to go beyond Google search  

All these Search Everywhere strategies can help you in increasing monthly traffic. Just pick the SEO trend that resonates with your marketing goals. And if you need further assistance with selecting a search everywhere optimisation strategy, our SEO experts are here to help you.  

Dial +971 4 238 7608 or write us at dxb@logixcontact.com to schedule a demo with our SEO team. Or you may visit our Dubai office for a detailed meeting about your SEO requirements, too.