How to Find Long Tail Keywords to Rank Higher (for FREE)

Don’t be fooled by high monthly searches of head keywords since they’re difficult to rank for! 

You should find long tail keywords that have better conversion rate and offer quality leads instead. Yes, when we talk about SEO services, content marketing and lead conversion, the long tail keywords offer better results. 

Short tail keywords have high competition which is difficult when you want to rank in SERPs. Especially when you’re on a tight budget for SEO, using short tail (or head keywords) is not recommended. 

Come, let’s talk about finding long tail keywords (for FREE), what are they and why businesses love them.   

What are Long Tail Keywords? 

Keywords, in SEO and PPC, are divided into 3 major groups – head phrases, body terms, and long tail keyword. These keywords are usually more than 3 words, low competition, and limited search volume. Where previous two keyword groups discuss a general topic, a searcher is typing, the long tail keywords display a certain intent of the user. 

For example, someone just searching for “search engine optimisation” may have a broader search intent. But when someone types “auto dealership SEO agency in Dubai”, they’re aware of their needs. You can guess the searcher needs an SEO agency that focuses only on automotive industry.  

Why Marketers Love Long Tail Keywords?  

You’ll get millions of pages when you type a single word in the search bar. In contrast to that, a long tail keyword would have 1000-10,000 monthly searches. Despite this visible difference in search volume, why marketers prefer long tail keywords?  

Let’s break down why long tail keywords are the priority of SEOs, PPC experts, and marketers: 

• Long tail keywords have low competition meaning they’re easier to rank for. And this works in your favour if you’re a startup having small SEO budget.
• If you’re planning to run ads, long tail keywords can offer a high conversion rate, too. And those leads are likely to convert into your customers since they know what they’re seeking.  
• Long tail keywords have a high priority when you’re optimising for voice search. Your web pages will show up on first page if you optimise your content around long tail keywords. 

How to Find Long Tail Keywords? 

Are you dealing with limited SEO budget or don’t have access to paid tools like “Ahrefs” or “SEMrush”? 

Don’t worry, you can still find long tail keywords and rank higher in SERPs. Follow this step-by-step guide that we’ve brought for you using Google’s Keyword Planner!  

Step # 1: Accessing Keyword Planner 

• Access “Keyword Planner” by logging into your “Google Ads” account. 

• You can find the keyword planner under “Planning” tab at the left side of your screen.  
• Click on “Discover New Keywords” box upon accessing “Planning” section.

• Type your seed keyword within the dialogue box. (Example: “auto dealership”.  
• Before you hit “Enter”, set location and language to narrow down your keyword research. (Example: “English”, “Dubai”)

Step # 2: Keyword Ideas Analysis 

• Once you set all the filters, press “Get Results” button and you’ll be presented with keyword results.  
• You need to focus on 3 columns “Average Monthly Searches”, “Competition”, and “Top of Page Bid”. 

Step # 3: Spot Long Tail Keywords 

• From this table, you need to spot keywords having 3 or more words.  
• While you spot long tail keywords, make sure you give weightage to search volume and low keyword competition.

Step # 4: Make a List & Validate Keywords 

• Mark the long tail keywords from the list meeting your search criteria, download a CSV file.
• Once you have a list of long tail keywords, analyse each keyword. 
• Seek which keyword meets the relevance of your content topic and searcher’s intent. 

Step # 5: Create Content for Your Buyers 

• After keyword selection, the next step would be to produce content around selected keywords.  
• Plan content according to your buyer’s journey and search intent using these long tail keywords.

Final Words 

These are some of the ways that you can use to find long tail keywords for better SEO rankings!  

Now before you start creating a list of long tail keywords, let’s revise everything that we’ve discussed so far:  

• We’ve discussed long tail keyword’s definition, how they’re different from other keywords, and why marketers prefer them.
• Access Google’s Keyword Planner to find long tail keywords for free. 
• Set your preferred language and location before entering the seed keyword.  
• Mark keywords having 3 or more words, a good search volume, and lower competition.  
• Create relevant content meeting the searcher’s intent and buyer journey using selected long tail keywords.  

And if you’re seeking reliable SEO consultants, feel free to reach out to one of our experts. Dial +971 4 238 7608 or write us at dxb@logixcontact.com for a free SEO consultation today!