Are you relying on conventional social media marketing methods for boosting your real estate business revenue?
You need to incorporate proven social media marketing tips into your strategy to make 10x profits. Successful realtors, today, not only have a social presence but they actively use different social media platforms for growing their business.
Imagine going viral with one creative reel that you posted from your Dubai office in the morning. Social media can create various sales opportunities for your real estate business. But you’ve to learn the proven tactics for advertising on social platforms first.
Come, let us help you adopt best social media marketing tips to grow as a realtor in Dubai!
Why Dubai-based Realtors Should Be on Social Media?
The real estate industry in Dubai moves faster than you can imagine. And using social media to promote your realty business can offer various benefits. From meeting new buyers to establishing yourself as an authority, the possibilities are endless. Here are some key reasons why Dubai-based realtors should utilise social media platforms:
- Users in Dubai quickly share content with their friends if they find it interesting. You can benefit from organic reach and retargeting ads to amplify your digital growth.
- For realtors, platforms like Instagram and TikTok are exclusively built for visual content. And you can advertise your listings for attracting more people towards your business.
- Anyone can ask questions, get recommendations and connect with others online. Use this opportunity to build an active community around your realty brand.
Best Marketing Tips for Realtors
In Dubai, realtors use social media for promoting their business. But very few of them crack the code to go viral and generate quality leads. This makes standing out via social media will be rather tough until you have a solid marketing strategy.
Let’s discuss some proven ways to benefit from social media marketing as a realtor in Dubai!
Tip #1: Use Visual Content for Showcasing Your Property
When visual appeal meets decision making, your job becomes easier as a realtor in Dubai!
One of the social media marketing tips that real estate businesses follow is to use visual content. Platforms like Facebook, Instagram and TikTok benefit your business more with visual content. From reels to HD pictures and carousels, there are different content formats that you may utilise for displaying the best side of your properties.
You can easily add visual storytelling in your marketing while incorporating these visual content options.
Tip #2: Improve Your Social Profile Discoverability
If social media can be considered a deep sea, your realty business is another boat trying to sail through heavy tides. In other words, you need to be discovered by your potential clients on Facebook, Instagram or TikTok. And for that, you need to optimise your profile for increasing your discoverability.
Here’s how you can optimise your social profile:
- Start with using a professional profile photo (your business logo or a scroll-stopping headshot).
- Write about your key business niche in the bio section.
- Add a contact button or redirect them to a specific page with “Link in Bio” CTA.
- Incorporate SEO-friendly hashtags within your posts (e.g. #DubaiPropertySale)
Tip #3: Offer Quick Property Tours via Short Form Content
One of the key marketing tips that we offer our clients is to use short form content!
People, today, prefer watching shorter content such as reels on TikTok/Instagram or YouTube Shorts. As a realtor in Dubai, you need to incorporate this strategy in your social media plans. Where you’re making 10-minute-long property tour videos, reduce the length to 30 seconds or less. This way you can easily give your social presence a boost and benefit from the social algos.
Tip #4: Use Multilingual Post Captions for Better Engagement
According to MOFA, 1 in every 4 internet users speak Arabic in the UAE. If you closely analyse the pattern, realtors with massive engagement use multilingual post captions. And as a realtor in Dubai, you shouldn’t leave behind this group behind especially while writing captions.
Using multilingual captions is one of the best social media marketing tips to improve your customer interactions.
Tip #5: Show Beyond Listings, Highlight Amenities
To sell more as a realtor in Dubai, you need to showcase the property from every aspect!
The buyer wants to know more about an ideal property option. From suburban areas to amenities and community, these are some of the key elements that impact their buying decisions.
So, you need to highlight different features of the property than just showing flat pictures of indoors.
Conclusion
These are some of the key social media marketing tips for boosting your realty business in Dubai!
Remember, using social media is not only a branding tool but can be a sales channel for realtors. All you have to do is just optimise your posting plan by adopting one (or all) of these marketing tips.
If you further need help with social media marketing services, our team of experts can help you. Call now on +971 4 238 7608 for scheduling a free social media marketing consultation. Or you may write us at dxb@logixcontact.com to discuss your project needs. You may also visit our Dubai office if you want solutions for your real estate company.
